There’s a good chance your target audience is out there and interested in hearing from brands just like yours. Now, let’s talk about how getting active on social media can help you build loyalty. Content repurposing is an excellent way to maximize the value of each of your posts, which means lower costs and improved engagement across multiple platforms.įor instance, you can repurpose your best blog posts on email marketing into an in-depth content upgrade, a video series on YouTube or even a few social media posts highlighting key points from each article.ĭiversifying your content helps ensure there’s something for everyone, which means people are more likely to visit your site when they want to see similar content in the future. ![]() If you’re worried that you won’t be able to come up with enough ideas to fill these needs, I have some good news for you. You’ll also have people who want something they can download, such as a PDF or video series. People with similar interests may prefer to consume content in dramatically different ways.įor example, some people want to take their time and read a blog post others are interested in audio and video content because they can listen on their way to work. I alluded to this tip previously, but it’s worth diving in and discussing here: Diversify your content. My general rule is this: While brainstorming for content ideas, I ask, “Who is this for, and how will it help them?” If I can’t answer these questions, I rework the concept until I can. Announce an online course for beginners who want to learn to manage their leads and increase their subscriber count.Īll these different types of content will make it easy for you to deliver value to existing readers while attracting people to your site, and continuous value translates to brand loyalty.Publish a series of relevant posts (e.g., 10 free ways to grow your email list).Create an "ultimate guide" lead magnet.Use what you've learned to create content that addresses common concerns and brings them one step closer to their goal.įor example, if you know your audience consists of small business owners who want to grow their email list, you could do any number of the following: On the other hand, they’re not expecting most businesses to do something helpful for them with no strings attached.Īt this point, you know about your audience’s goals and pain points. People expect to get something valuable when they have to pay for it. ![]() The key to using content to increase loyalty is to offer value to your readers without asking for anything in return. Offer Value Without Asking For Anything In Return The more you know about these folks, the easier it will be to build loyalty because you can create content that resonates with their needs and interests. I recommend reviewing your on-site analytics, sending feedback forms and practicing social listening so you can better understand the goals and roadblocks of the people who need your product or service. You’re setting yourself up for this situation if you don’t spend time getting to know your audience.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |